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Facebook, a relatively new comer to the internet, and center of popular film The Social Network, is quickly closing on Google's market. Currently Facebook ranks as the 2nd most visited website online globally and holds over 750 million member accounts. Facebook is beginning to threaten Google's market dominance in online advertising due to the huge volume of data that the social network holds about its members. While Google's advertising model focuses around what people are looking for, specifically using search queries, Facebook's model allows advertisers to utilize behavioural targeting. A Facebook advertiser can select very precise advertising audiences by focusing on:
- Age
- Gender
- Location
- Employment Type
- Education Level
- Likes and Dislikes
By selecting a narrow cross section of the global audience by one or all of the above variables, an advertiser can see significant improvement in their ROI when compared with search or conventional marketing.
This is where Google Plus enters the scene. In May Google released a limited Beta of their new social network, to approximately 10 Million users. Google Plus, similar to Facebook, allows users to create profiles, enter personal details, connect with friends and join a global community online. The Google +1 button is the equivalent of Facebook's Like button - allowing users to show their approval of an idea, concept, website or product and broadcast this to their network.
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| คำถามที่: 00002@20/08/11 17:25 |
โดย: narm |
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